What Time’s 2023 Person Of The Year Reveals About The West

Each year, editors of the prestigious American news magazine, Time, choose a person, group, idea, or object which, for better or worse, made the most impact on the world. This year’s newly crowned winner is American singer-songwriter Taylor Swift. The choice is totally valid, for reasons that speak volumes about the current state of the Western world.

In a year marked by billions in Western taxpayer cash being shoveled out the door to Ukraine, Swift was the one person who made headlines for her singlehanded contributions to the US economy. At $93 million spent per show by fans, the Washington Post estimated that her Eras tour alone could add $5.7 billion to the US economy. That’s a lot of cash-to-tax potential for a country addicted to spending. It’s a wonder that last year’s winner, Ukrainian President Vladimir Zelensky, hasn’t yet asked for Swift to just hand the cash over to him directly – or at the very least demand that he be allowed to open for her on tour with his pantless, hands-free piano playing routine.

US Federal Reserve Chairman Jerome Powell was shortlisted along with Swift, specifically for his attempts at a “soft landing” of the US economy amid inflation and spending, but that particular plane is still careening down the runway. So as far as efforts to pull the economy out of a tailspin, he’s apparently only really fit to be Swift’s co-pilot. Or Barbie’s. As in the doll. Because the Barbie movie managed to also rake in $1.4 billion worldwide for the US economy to help compensate for Washington’s screwups. Maybe the Pentagon can paint some of its bombs pink in honor of Barbie’s economic contributions before sending them off to Kiev. Or just have a giant inflatable Barbie ride them, in the style of Dr. Strangelove’s Slim Pickens.

What’s most striking about this year’s shortlist and its ultimate winner is what it says about the weakening role of the traditional Western establishment.

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